Event Promotion Primer

1. Include all the important details: title, date, time, summary (one or two sentences that will appear in the main calendar and in lists of events), location, description (a few sentences to a paragraph of information), cost, and contact information.
2. Upload a relevant photo and caption.
3. Be sure that any content that appears in your photo (i.e. custom flyer) is also included as regular text within the event description for accessibility purposes/screen readers.
4. Select if it’s an online event, open to the public, and/or a grad school event.
   

Once posted, it will appear on the main events calendar and on the flatscreen digital TV screens on the graduate, law, and undergraduate campuses. You can also share with our office for consideration to:

• include in the Lewis & Clark public events email
• promote on our institutional social media channels
• distribute to local media/reporters (NOTE: we cannot guarantee inclusion in external media calendars.)

Other resources

Event planners can spread the word about their campus events through the mailings, flyers, posters, collaborations with community groups or nonprofits in the area, and targeted email messages to groups on and off campus.

If you have questions about event promotion, feel free to contact the PR team (public@lclark.edu). Each event is different, so you should plan to set up a meeting or discuss via email what specific steps the PR team can take to support you.

Share your announcement with current students  

You may request that your information be included in the daily or weekly emails that are distributed to students by emailing your announcement to the appropriate contact at each school:

• For The Bark, news and information page for undergraduate students, follow the steps on the contribution page.
• For the law school’s weekly and daily announcement emails, contact announce@lclark.edu. Submissions must include: 
  • Title
  • Date, Time, Location
  • Description: no more than 50 words – and you can include a link to an outside page. (Announcements not adhering to the 50 word limit will not be posted until revisions are received.)
• For posting on a whiteboard in the graduate school, contact gradreg@lclark.edu. For the graduate school’s webpage for current students, follow the appropriate steps on the contribute event/announcement page.

Mossy Log

The Mossy Log publishes a website and weekly paper with campus news, opinion articles from students and faculty, and arts and culture listings for campus and the Portland metro area. Event promotion options include:

• Pitch an idea for an article
• Purchase an ad

For internal community members only:

You can reach community members via Lewis & Clark’s Google email distribution lists. In addition to utilizing Google calendar to send invitations to your contacts, you may also consider the following suggestions: 

• Invite various campus departments/offices to your event. You can reach out to departments directly with a request to send your event details to their listservs.
• Send a request to faculty asking them to share your event with students.
• Reach out to appropriate student organizations (CAS, Grad SUN, Law).
• Consider a special invitation to Pamplin Fellows, AES, and ISS.
• Ask Athletics to help get the word out.
• Work with the Bates Center to connect with student leaders.
• Ask the Vice President of Student Life office to invite the student affairs leadership team.
  
• Faculty and staff are invited to join the ONE L&C Community Forum Listserv to connect with hundreds of L&C employees. ONE L&C is an institution-wide committee charged with promoting a sense of community and belonging for employees through engagement, learning, and service opportunities.