Develop a Social Media Strategy

Ask yourself these questions when creating or maintaining a social media account:

• What target audience are you trying to reach?
  • Students (prospective, current, international)
  • Lewis & Clark faculty and staff
  • External stakeholders (alumni, donors, media, community partners, government officials)
  • Parents/guardians/families (prospective and current)
  • General public
• What social media platform would be the most effective for reaching your target audience?
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Twitter
  • YouTube
  • Other
• What type or types of content will you share?
  • News and updates
  • Events and networking information
  • Photographs
  • Videos
• Is there an existing institutional account that could help you achieve your goals and objectives?
• If a new account is required, who will establish it?
• Who will maintain your account?
  • How often will you post and update your content? Does your office or department generate enough content to share something at least once a week?
  • Is there a need to communicate with your audience throughout the year, or is your need time-specific?

The Office of Communications is happy to help you find the answers to any of these questions. Reach out to Digital Media Manager Devan Freeman to chat!