L&C Brand Guide

In 2025, the Communications team collaborated with RW Jones agency to articulate Lewis & Clark’s brand. We identified some core values and attributes that unite our three schools, animating our work and our purpose. While each of our schools expresses these values slightly differently, they form the foundation that unite us as one institution.

We came out of that work united around the idea that at Lewis & Clark, we are here to make change that matters. We invite you to explore the expansion of that work—our brand personality, core messages, and visuals—and to use this work to guide your communications about L&C while still maintaining your own voice and personality.

Inclusive changemakers fueled by the courage to create meaningful impact come to Lewis & Clark for an immersive, career-accelerating education rooted in real-world issues of local and global consequence. Through collaboration, supportive relationships, and applied learning, they turn purpose into practice, engaging deeply with the world as it is in order to shape the world as it could be.

If you have questions about branding and how brand relates to the work you do, please reach out to us at communications@lclark.edu