Four Core Messages

Our four core messages are built around values and themes central to the work of all three of our schools. As a Communications team, we litmus test our news stories, marketing ideas, video content, and more against these messages to make sure that we are focused on the institution’s essence and highest goals.

Each of these messages provide space for you to discuss relevant features, such as programs, courses, internships, and cocurricular activities. We urge you to go deeper and also discuss the benefits of each of these ideas—the reason why these elements are valuable, important, and specific to Lewis & Clark.