Lewis & Clark’s River Otter is depicted as confident and proud, reinforcing a sense of strength rooted in character rather than ferocity. This intentional choice allows the mascot to resonate across the entire Lewis & Clark community. Surrounding elements—trees and flowing water—ground the design in the Pacific Northwest and honor the college’s long-standing commitment to environmental stewardship and sustainability.
The primary River Otter mascot represents the spirit, pride, and competitive energy of the school and serves as a recognizable symbol across academic and athletic communications. This mark should be used consistently to maintain a strong, unified brand presence.
Maintaining adequate clear space ensures the mascot remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the mascot.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the mascot must not be reproduced smaller than the minimum sizes specified below.
Digital: 100px height
Print: .75” height
The mascot may be used on approved brand color backgrounds, including orange, black, and white.
When placing the mascot on black or other dark backgrounds, use the version with the white outline to help the logo stand out and stay clear at all sizes.
When available colors are limited (mainly in specific print applications), use the provided 1-color versions of the mascot.
Vertical Wordmark
This vertical layout serves as the primary wordmark for the River Otters. The italicized type and speed notches communicate speed and athleticism, while the tail of the S mimics the signature tail of the river otter.
Maintaining adequate clear space ensures the wordmark remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the wordmark.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the wordmark must not be reproduced smaller than the minimum sizes specified below.
Digital: 100px height
Print: .75” height
The wordmark may be used on approved brand color backgrounds, including orange, black, and white. Use the provided colorways that are appropriate for the background.
Horizontal Wordmark
The horizontal wordmark should be used in horizontal layouts, or where vertical space is limited.
Maintaining adequate clear space ensures the wordmark remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the wordmark.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the wordmark must not be reproduced smaller than the minimum sizes specified below.
Digital: 50px height
Print: .5” height
The wordmark may be used on approved brand color backgrounds, including orange, black, and white. Use the provided colorways that are appropriate for the background.
Primary Vertical Lockup
The primary vertical lockup pairs the wordmark with the mascot. Elements are visually centered to create a balanced feel between the wordmark and mascot.
Maintaining adequate clear space ensures the lockup remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the lockup.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the lockup must not be reproduced smaller than the minimum sizes specified below.
Digital: 175px height
Print: 2” height
The lockup may be used on approved brand color backgrounds, including orange, black, and white.
When placing the lockup on black or other dark backgrounds, use the version with the white outline to help the mascot stand out and stay clear at all sizes.
Primary Horizontal Lockup
The primary horizontal lockup pairs the wordmark with the mascot. Elements are visually centered to create a balanced feel between the wordmark and mascot.
Maintaining adequate clear space ensures the lockup remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the lockup.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the lockup must not be reproduced smaller than the minimum sizes specified below.
Digital: 100px height
Print: 1” height
The lockup may be used on approved brand color backgrounds, including orange, black, and white.
When placing the lockup on black or other dark backgrounds, use the version with the white outline to help the mascot stand out and stay clear at all sizes.
Secondary Horizontal Lockup
The secondary horizontal lockup should be used selectively. It’s meant for left-aligned use, such as digital headers and letterheads, and for use at small sizes.
Maintaining adequate clear space ensures the lockup remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the lockup.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the lockup must not be reproduced smaller than the minimum sizes specified below.
Digital: 100px height
Print: 1” height
The lockup may be used on approved brand color backgrounds, including orange, black, and white.
When placing the lockup on black or other dark backgrounds, use the version with the white outline to help the mascot stand out and stay clear at all sizes.
Script Lockup
The script lockup serves as an alternate branding graphic, and should never serve as the official River Otters branding. Instead, it should be used for secondary applications where a bit more variety and a slight retro feel is desired, such as merch.
Maintaining adequate clear space ensures the lockup remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the lockup.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the lockup must not be reproduced smaller than the minimum sizes specified below.
Digital: 150px height
Print: 2” height
The lockup may be used on approved brand color backgrounds, including orange, black, and white.
When placing the lockup on black or other dark backgrounds, use the version with the white outline to help the mascot stand out and stay clear at all sizes.
Go Otts Wordmark
A rallying cry for fans, the Go Otts wordmark can be used to add energy and excitement to designed layouts and merch.
Maintaining adequate clear space ensures the wordmark remains legible, balanced, and visually consistent across all applications.
Always observe the following guidelines:
Maintain sufficient open space surrounding the wordmark.
Do not allow other graphics, text, or logos to enter this area.
To preserve clarity and legibility, the wordmark must not be reproduced smaller than the minimum sizes specified below.
Digital: 75px height
Print: 1” height
The Go Otts wordmark may be used on approved brand color backgrounds, including orange, black, and white.
Communications is located in McAfee on the Undergraduate Campus.
